FANNY’S MARZIPAN
Family owned since 1904, Fanny’s Marzipan is a fun, free spirited, heritage brand with a sophisticated twist. Targeted to millennial impulse buyers, Fanny’s is a nostalgic sweet treat for a new generation of marzipan consumers.
For this project, I went through a revolutionary redesign from where I originally landed to strengthen the brand and heighten its ability to stand out from its competitors.